Archive for the ‘Communication with Integrity’ Category

Social Marketing, Communication with Integrity

February 13, 2007

Yesterday was the kind of day that draws people to the Texas Hill Country. Sunny skies and 70 degrees. Here we are in the middle of February. This IS winter isn’t it?

It would have been a hard day to work inside, except that I had a visit from a valued colleague, and trusted friend. Paul is an expert in relationships. In this writing, I’m not referring to his personal experience, but instead his academic and professional experience. He combines decades of study and development, with an equal length of time actually doing the work of counseling people, in the art and science of developing healthy, balanced relationships.

Of course some might think that the only path to a successful relationship is a volatile mixture of voodo, witchcraft, psyco-babble, and expensive jewlery, however I have it on good sources that Paul only occasionally resorts to psyco-babble, and very rarely use witchcraft, or expensive jewlery in his work. Of course I jest, Paul has had great success with his own experience developed strategies for helping people work into great relationships, thus I thought, maybe offering a unique perspective on Relationship Marketing.

We discovered during our visit that we believe that Social Media is a sweeping social change, that interestingly applies all the same attributes, that make for a healthy relationship in ones personal life. And brought up interesting questions, such as …Should how we treat people in business, be any different than the way we treat people in our valued relationships?

So as you might imagine our talk turned to the beautiful way that relationship marketing and personal relationship development dovetail. Respect for the other person, active listening, good honest communication all attributes that make sense in either type of relationship.

Social Marketing and its associated media is communication with integrity, or at least it should be. At its best it starts out with good listening skills, and develops into a mutual conversation, designed to be informative and of value to both parties.

Does anyone out there in blog land (offically known as the blogosphere) think that we need to continue with customer relations being contained on the operations side, cost driven, with the customer relationship strategy summed up by, limiting contact?

Just as with a good personal relationship Social Marketing should start as an inside job. How is the company valuing and listening to its own employees? Usually a good gage on how the company is doing with its customers. Social Marketing sets a new and healthier standard!

One of the topics our conversation covered was the amazing opportunity PR firms have to leap frog past conventional advertising agencies, with the ongoing adoption of Social Media. I hope that you will join us next week when we’ll take a look at PR’s overwhelming Social Marketing opportunity.

I’ll close with a comforting note to our readers that are covered in snow and freezing, or what ever the winter is inflicting on you today, our weather has shifted to windy and cool, with cold on the way. Now don’t you feel better?

Thanks for your time this week. The best to you and yours until we meet again, next week.

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