Archive for June, 2007


June 7, 2007

I apologize for not posting any sooner than this, but I’ve been bombarded with work, had the “Lizard Flu,” and could not get into my WordPress account for about the last two weeks, because it wouldn’t recognize my information. The “Lizard Flu” is where you feel so bad you just want to hide under a rock. I’m feeling much better now, thank you, and I hope to be adding to this blog on a more regular basis.

So I’m back with something to share. I’m reading a great book by Seth Godin, entitled “Small is the New Big,” and I came across this passage that I would like to share.

Under the heading of Functionality, Godin says “On Amazon, you can now search the contents of books, not just the titles. This innovation cost the company millions of dollars and years of effort. Why bother? Because functionality is the new marketing.

How did Amazon get so big and so profitable, and so important? Not by interrupting people who didn’t want to be interrupted. By interacting with people. Interactions are a million times more powerful than interruptions.”

Giving people what they need to make decisions, rather than hype, or marketing slogans is empowering and builds value, which leads to sales. We need to learn to interact with potential customers or clients, just like we would in any important relationship, not just spout what is handy at the moment. Empty slogans mean nothing to consumers, valuable content means an informed consumer, with a building confidence in your product or service.

Social Media provides a part of the answer to providing functionality and interaction to a companies marketing effort, but as Seth Godin points out it should go much deeper and broader in the enterprise than that.

That’s all for now. Thanks for the read this week!

Power to the people…Social Media