Introduction-Episode Numero Uno

Welcome to the first edition of this blog dedicated to learning, explaining, sharing, and understanding Social Media and relationship marketing. This is all relatively new. So there is a lot of room to learn and a lot of room to grow. At its best Social Media is a mutual conversation, I would like this to be a conversation about Social Media and relationship marketing.

I hope you will join in and lend your voice! Or pen as the case may be. Oop’s I mean keyboard.

I guess I should start with a little information about myself. My name is Bruce Britton, I live in the beautiful Texas Hill country, but I’m originally from the San Francisco Bay Area. I’ve been happly married to the same woman for 34 years and we have two sons. Geez! I hope I got the number of years we’ve been together right. You know the trouble that little oversight can cause.

For the last thirty years I’ve worked in marketing, and the audio and video production field. I operate a successful audio video production company, and offer Social Media consulting and podcast production, to corporate America. I also do voice over and narration work, along with hosting duties on some of our corporate podcasts.

But enough about me.

This blog is about Social Media, so lets start with my take on what Social Media is, and why Social Media is so important for corporate marketing. I’ll try to keep it short.

Social Media, New Media, Relationship Marketing all terms used to describe an application of new technology that allows corporations to connect to their customers and potential customers via blogs, podcasts, forums, WIKI’s and video podcasts.

Why is it so important to connect to your customers in “New” ways?

The simple answer is that consumers are not listening to traditional marketing any more.

Studies show that the average consumer is bombarded with over 8000 commerical impressions per day. Is the answer to shout louder, or to make a bigger noise? The answer of course, is no! Consumers are going to the Internet for pre-purchase information, not reacting to the manipulation and hype of legacy marketing found in traditional media.

I call it the “Google Factor”, but it really is a huge shift in how people gather information. If search engines are the foundational element of this shfit, Social Media is the main structure.

Regis McKenna a noted Silicon Valley marketing expert says:

“Until recently, the dialogue took place at arms length, because available tools couldn’t economically support customized and personalized interaction with thousands, or millions of customers. But in the last decade, information technology has dramatically changed the nature of that dialogue. Marketing will never be the same.”

Social Media is all about honest communication. Communication with integrity. It’s about giving the consumer a voice. Its about listening. Its about placing a high value on what the customer thinks and what they have to say. Its about offering useful information, not hype. Its about pull not push marketing. Its about building community. Its about building trust and understanding.

Its about building brand confidence.

Branding these days is far more about what your company is associated with, and the result of your customers satisfactory experience using your products or services, not the hype and manipulation of push media (traditional commericals). Branding has changed to be about building trust with consumers by inviting them into a two way conversation that enables them before, during and after the sale.

The market place is demanding a different experience.

You may have noticed these are the attributes of any good and healthy relationship. Honest two sided communication, listening, and building trust. The same keys that work to build a good and healthy personal relationship can be applied to corporate relationship marketing programs.

Well, enough for now. We will continue our conversation about Social Media, and many of the surrounding issues over the next few weeks, months and even years, God willing and the creeks don’t rise. Had to throw in a little Texas on ya. This first issue I have tried to touch on a few potential topics, and hopefully caused some thought, and maybe even nudged some reaction from you.

At least at first these blog entries will be weekly.

Bye for now, I’m off to deal with a dead car battery, eat a late lunch, and check to see if son no.2 has done said chores and/or at least closed the front door…and of course round up the doggies!


One Response to “Introduction-Episode Numero Uno”

  1. Introduction-Episode Numero Uno - Google Adsense, Google Adwords Says:

    […] post by Social Media-relationship marketing and software by Elliott Back Tags: website, seo, search engine, […]

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