Hello world!

Welcome to Britton New Media’s look at Social Media and relationship marketing.

This blog will be dedicated to an in depth look into Social Media and relationship marketing. This is relatively a new medium for corporate marketing, and we can still learn a lot from each other. I hope you will read the blog, but even more so I hope you become involved.

If you are familar with the “thought leaders” of New Media such as Regis McKenna, Seth Godin, Jeremiah Owyang, Peter Blackshaw, Robert Scoble and Guy Kawasaki, you’ll recognize the catalyst for most of my thinking on Social Media. I owe a debt of thanks for their inspiration and knowledge of Social Media and relationship marketing, that they so graciously share. Even though Pod-Tech is a competitor, I also should mention Jennifer Jones, host of the “Marketing Voices” podcast for the great content she has brought to the blogisphere.

I also should thank at the outset two others that have been key in my progress and growth in Social Media and in business in general. Christian Carpenter, Britton New Media’s Tech Wizard and all around audio/video good guy, and more importantly friend, is the one who first said to me about a year and a half ago “hey Spanko check out podcasts and Social Media.” Good call Mate!

Also a shout out to Janet Ruiz, a PR expert working for Fireman’s Fund Insurance who has been a long, long time friend, who has mentored me in matters of a spiritual nature and business savy, and helped me along the way with introductions, encouragement and advice. Thank you for your love and wisdom. Her husband John, is one of my oldest friends, and one of the best guitarists you’ll every hear. Rock on!

Next, posting we’ll delve into the subject matter at hand, so we’ll offically title it “Episode- Numero Uno.”

I hope you will join us, and lend your voice to this conversation on Social Media and relationship marketing.

Until next time


3 Responses to “Hello world!”

  1. Mr WordPress Says:

    Hi, this is a comment.
    To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.

  2. Paul Gottschalk Says:

    Bruce, I finally got a chance to view all your material, which I found both informative and interesting. I am finding it difficult to understand how any company that wants to retain or grow market share can afford to fall behind – let alone not have a presence at all – in these new social media. I agree completely about the amount of money companies are wasting trying to be noticed in an ever-increasing barrage of constant traditional one-way marketing. And who can forget the remaking of the automobile industry by Toyota and Honda (I heard recently Toyota is poised to take the number-one spot from GM) simply by listening to their customers. As a consumer, I am constantly irritated by companies that tell me what they think they want me to hear, instead of giving me a way to tell them what I really want, and then responding to me with either information or change in their products and services. Sales personnel are typically remarkably underinformed, and many times lose me as a potential customer due to their lack of credibility. When I, as an intelligent consumer, want to make an informed purchase, I get glossy brochures with hyped language that – like a politician reduced to a sound bite – does not even attempt to give me the information I want about their industry, their technology, and how they have differentiated themselves in the marketplace, so I can make an informed decision.

    And it’s on their time schedule, not mine. I can either take off work, wait endlessly on the telephone (“I’m sorry, he’s with a customer right now. Can he call you back?” “No, he can’t,” I say. “I had a fifteen minute window – and you just blew it.”), or fight the traffic and the throngs on the weekend. Why can’t I engage in these conversations with Sony, or BMW, or Sprint on MY time? And who has not experienced the frustation of complaining about a company’s product or services, knowing that 3 out of 5 people they talk with about it, or blog about it, or chat online about it, feels the same way, while the company continues to barrage us all with advertising telling us what a good job they’re doing.

    The new social media is no longer a cute little add-on: “Oh, we’re ‘with it'” – like some overaged hipster trying to stay current with “those young people.” It is the new reality of survival.

    Your services fill a real – and very present need. As always – but at an ever-quickening pace – it will be those who realize the current state, and respond to most quickly, that will not only thrive. It is perhaps only they who will even survive.

    I look forward to working with you in meeting my need for listening to my audience and responding to them.

  3. Howie Nestel Says:

    As a creator of advertising, I find that marketing is always evolving. These “new” ways to market certainly have the pontential to break-through the word clutter but should be approched in a sincere manor. If you don’t believe in your product or service and can’t convey that to an audience, no form of advertising will be successful long term.

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