Comments for Social Media-relationship marketing

Comment on Developing a Corporate Podcast by podcasts

podcasts — Wed, 20 Aug 2008 05:44:19 +0000

I wholeheartedly 100% agree. I could not have said it any better

Comment on Social Media Measurement by Jonathan Moody

Jonathan Moody — Wed, 25 Apr 2007 13:14:08 +0000

Interesting comments. Another company to the list – Judo Socialware (www.asomo.net). We’ve been working with clients through our ASOMO service for three years, following two years of development. We’re totally focused on consumer-generated media or what is becoming known as web 2.0 customer intelligence. However, a few of our clients also use the service for online media intelligence. Our service can move beyond marketing applications, providing intelligence for PR/communications, product/service development, customer relations, competitor intelligence and even stakeholder relations. Our flexible maps allow all these departments and / or territories to access the quant / qual data relevant to them. Okay pitch over. Let me know if you would like to know more.

Comment on Social Media Report by Scott Abel

Scott Abel — Sun, 22 Apr 2007 21:11:05 +0000

Thanks for giving me credit for the post. I appreciate the exposure. However, you might want to be careful with this approach, as the above content is not mine and is under copyright of Nora Barnes and Eric Mattson. I’m fairly sure they won’t mind the reprint, but it might be best to contact authors prior to reusing content. Copyright laws are being tested in courts today, but most agree that reuse without permission is a violation. I actually get written permission to reuse their content to svoid any potential legal snafus.

Again, thanks. And, keep spreading the social media word.

Scott Abel
TheContentWrangler.com

Comment on Social Media’s Sucker-Punch by gurgle

gurgle — Fri, 23 Mar 2007 21:47:19 +0000

here’s the url for the report
http://ketchumperspectives.com/archives/2006_i7/index.php

Comment on Social Marketing, Communication with Integrity by Haj

Haj — Wed, 14 Feb 2007 19:12:55 +0000

Interesting stuff, man! Keep it up!

Comment on Hello world! by Howie Nestel

Howie Nestel — Sat, 10 Feb 2007 02:27:18 +0000

As a creator of advertising, I find that marketing is always evolving. These “new” ways to market certainly have the pontential to break-through the word clutter but should be approched in a sincere manor. If you don’t believe in your product or service and can’t convey that to an audience, no form of advertising will be successful long term.

Comment on Hello world! by Paul Gottschalk

Paul Gottschalk — Thu, 08 Feb 2007 13:28:11 +0000

Bruce, I finally got a chance to view all your material, which I found both informative and interesting. I am finding it difficult to understand how any company that wants to retain or grow market share can afford to fall behind – let alone not have a presence at all – in these new social media. I agree completely about the amount of money companies are wasting trying to be noticed in an ever-increasing barrage of constant traditional one-way marketing. And who can forget the remaking of the automobile industry by Toyota and Honda (I heard recently Toyota is poised to take the number-one spot from GM) simply by listening to their customers. As a consumer, I am constantly irritated by companies that tell me what they think they want me to hear, instead of giving me a way to tell them what I really want, and then responding to me with either information or change in their products and services. Sales personnel are typically remarkably underinformed, and many times lose me as a potential customer due to their lack of credibility. When I, as an intelligent consumer, want to make an informed purchase, I get glossy brochures with hyped language that – like a politician reduced to a sound bite – does not even attempt to give me the information I want about their industry, their technology, and how they have differentiated themselves in the marketplace, so I can make an informed decision.

And it’s on their time schedule, not mine. I can either take off work, wait endlessly on the telephone (“I’m sorry, he’s with a customer right now. Can he call you back?” “No, he can’t,” I say. “I had a fifteen minute window – and you just blew it.”), or fight the traffic and the throngs on the weekend. Why can’t I engage in these conversations with Sony, or BMW, or Sprint on MY time? And who has not experienced the frustation of complaining about a company’s product or services, knowing that 3 out of 5 people they talk with about it, or blog about it, or chat online about it, feels the same way, while the company continues to barrage us all with advertising telling us what a good job they’re doing.

The new social media is no longer a cute little add-on: “Oh, we’re ‘with it’” – like some overaged hipster trying to stay current with “those young people.” It is the new reality of survival.

Your services fill a real – and very present need. As always – but at an ever-quickening pace – it will be those who realize the current state, and respond to most quickly, that will not only thrive. It is perhaps only they who will even survive.

I look forward to working with you in meeting my need for listening to my audience and responding to them.

Comment on Introduction-Episode Numero Uno by Introduction-Episode Numero Uno - Google Adsense, Google Adwords

Introduction-Episode Numero Uno - Google Adsense, Google Adwords — Tue, 06 Feb 2007 20:21:49 +0000

[...] post by Social Media-relationship marketing and software by Elliott Back Tags: website, seo, search engine, [...]

Comment on Hello world! by Mr WordPress

Mr WordPress — Tue, 06 Feb 2007 06:25:19 +0000

Hi, this is a comment.
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